The rise of angel investors has made it easier than ever for startups to find capital. But these financers are not just any ordinary source of money. They are a special breed of venture capitalists who invest their own money and provide equity funding to startups at earlier stages of growth. As you can imagine, convincing an angel investor to put their money in your startup is no easy feat.
Whether or not they choose to invest is based on whether or not they believe your company will succeed and grow. In short, you need to impress them with your business plan, pitch deck, and resume if you want them to invest in you and your company rather than someone else’s company!
Before anything else, you need to know your audience. Who are your potential investors? What are their backgrounds and specialties? Do they prefer online ventures or brick-and-mortar? Are they interested in certain industries over others? Knowing these things will help you tailor your pitch to fit their industry of choice and give them a reason to invest in you and your company over anyone else. Not knowing your audience can be a huge setback for you because the investor would think that you are not serious with your business and don’t know much about your audience.
Have a Solid Business Plan
If you need funding, then you need to have a solid business plan in place. Your plan will include your company’s vision, mission, goals, and metrics that show how you plan to achieve them. Having a business plan in place not only shows investors that you’re prepared and have thought out your company well, but it also shows that you’re serious about the venture and prepares to follow through with it. A business plan shows your work ethic. Also, keep in mind that only strong teams have proper work ethics of working together.
Include a Catchy Tagline and Elevator Pitch
Your tagline is the first thing investors will see when you pitch to them, so it needs to be impressive enough to catch their attention and make them want to keep reading. Your elevator pitch, on the other hand, is a much shorter and more concise version of your pitch designed to be read out loud in just a few seconds. Make sure that both your tagline and elevator pitch convey the same message as your business plan.
Show Your Market Research and User Feedback
Investors want to see that you’ve done your research, that you’re prepared, and that you know what you’re doing. Show them that you’ve conducted market research and that you’ve consulted with potential customers to see what they think of your product or service. Investors want proof that there is a market for your product and that people need it. If your product or service has no demand or need, then it probably isn’t worth their investment.
Be Proud of Your Company’s Culture and Values
Nothing is more off-putting than investors who don’t stand by their word. If you say your company has a culture of honesty and integrity, but you’ve been caught lying or engaging in unethical practices in the past, then an investor will probably not choose to invest in you. Investors want to see that you have a strong moral code and that you’re a trustworthy person who keeps their promises.
Show That You’re an Expert in Your Field
If you hope to convince investors to invest in you and your company, then you need to show them that you’re an expert in your field. If you’re pitching a travel startup, then make sure you know everything there is to know about travel and tourism. If you’re pitching a fashion venture, then know everything there is to know about the fashion industry. Be an expert in your field and know how your product or service is different and better than anything else in the market.
Show Them Your Personality
Finally, remember that investors are humans too, and they look for similar things in startups that they look for in people. They want to see passion, drive, and resilience in you and your company. They want to see that you’re not going to give up when things get tough and that you’re willing to work hard for what you want in life. If you have these qualities, then there’s a good chance you’ll impress the right investors and get the funding you need to succeed.
Shahar Shuchmacher Is Here to Help
Now that you know how you can impress an angel investor, it is time for you to take the next step. On our platform, you will find some of the most passionate angel investors with flexible investment and financing conditions so they can help your idea turn into a reality.